Online dating industry worth
The study examines market data and predictions spanning from 1994 to 2020 to try to make informed estimations about the increasingly saturated dating industry.
Market Research separates the 227 page report into a number of sections, covering all aspects of the industry, from online dating sites and apps, independent matchmakers, to phone chat lines and speed dating, as well as looking at the revenue models used by each.
The company also outlines how the use of online dating services has proliferated since 2001, noting they now represent 70% of the dating market’s overall value in the US.
Additionally, it also looks at the ongoing problems faced in the dating market with fake profiles, fraudulent traffic, and database breaches.
Alternatively, some websites generate revenue solely through advertising and are free for users.
The report description reads: “This is the only in-depth business analysis that covers all segments of this industry, since the market has no trade association performing market research.
This newly updated 7th edition study is a fascinating analysis of one of the oldest professions–matchmaking.” Market is a Florida-based provider of global market intelligence products and services founded in 1979 that offers access to an extensive database of expert insights on global industries, companies, products, and trends.
Personal care services is a broad category that may include companies with significantly different business models than online dating websites.
As an additional point of reference, profit margins for the dating services industry as a whole (which also includes non-online services) averaged 18.5% in 2012. Availability of Publicly Traded Comparable Companies Most of the top online dating websites are owned by publicly traded companies.